Major Milestones for No Square Peg || Celebrating 300K Followers
When No Square Peg launched in June of this year many people asked me, "Why only online" and "How are you going to find customers?" To be honest, these were all great questions and ones I had the answers to. The simplest answer was, PoshMark.
I got my start on PoshMark just like many women did in late 2012, after seeing an ad on Facebook. I had spent many years at consignment shops selling and buying clothes and I thought to myself one day, 'wouldn't it be awesome if you could take all the great things about thrifting and consigning and make it into an app.' A few weeks later I saw the ad in my news feed and I was so excited to get started. My start was fairly slow, listing things periodically from my closet and my following inched along. At the time there weren't many users on the app so selection was limited but I was determined to keep using it. I loved the idea of being able to list things from closet that I could still wear. It was also very appealing to me that the app covered all shipping and only took a 20% cut of my sales. The app was great for me (since I was always on the go), I could access my closet at any time sharing and promoting my pieces to increase sales.
By mid-2013 PoshMark grew substantially and I became a suggested user on the app and my following seemed to grow over night. It went from 15K on Friday to 100K followers by Sunday. It was extremely exciting. Like every women in Minnesota I like to hunt. I love hunting for deals and unique pieces to add to my wardrobe and became very good at 'curating' a closet that people wanted to shop. I would shop quality Thrift and Consignment shops in the locally and abroad when I traveled. Once I was ready to part with them I'd list them on the app.
Its been fun meeting women on the app that appreciate your style and PoshMark has really created a fun social experience. In 2014 I was invited to attend PoshFest in San Francisco and see their corporate headquarters. I had just hit 200K followers. By that time I had already left my corporate position and I was contemplating how I could leverage my current skills while accessing my creative side which I hadn't been able to do before. After attending the conference and listening to many inspiring women that had started their own businesses using PoshMark it hit me that I could do the same. I had already been curating a store just not in the traditional sense. Everything started coming together.
By April 2015 my following had grown to 250K and I had buys in place through the fall. After launching in June of this year the following has now surpassed 300K followers and has become my 'feet on the street'. This is how I find my customers, they are already their waiting for new items to be listed. I still list things from my own closet so customers can shop retail and resale at the same time. I still shop consignment now and absolutely love it. There is still a place for brick and mortar locations but now we have more options as consumers and sellers. If you are someone that has try everything on and wants to touch everything (many women do) there will always be a consignment shop or an Anthropologie in your neighborhood. But if you are an avid online shopper than you have more options than ever. PoshMark gives women access to fashion they may never see in small towns across the US all the while shopping and listing things from the convenience of your home. It has also given me a platform to reach women across the US, shipping to places like New Orleans, NYC, San Diego, Louisville, Honolulu, and more.
Having an active shopping audience of over 300K followers has been extremely excited but also a little nerve wracking. When I list new items they can sell in a matter of minutes and I am packaging product all the time. You just never know, there are times that I wake up in the morning and have 10 new orders to ship (and I am a one women shop). It's been such a blessing to have and I am really excited to see the continued expansion of their offering to retailers using the app. I recently spent over an hour on the phone with their Head of Development offering suggestions on how they can improve their service offering for retailers and discussing the support we (as retailers) need to improve our offering to our consumers. They really are dedicated to improving the user experience and its so impressive to see all the changes they have made since their early 2012 launch.
If you'd like to check out the app or would like to check out my closet on Posh I have included links below to get started. If you like my look featured in this post you can shop my closet below to get the dress and duster both from NYTT.
Thanks all for your continued support of me, I couldn't do it without you!